The more global the economy has become, the more geopolitical in character it has remained...... Nsikan Nyauko.

Analyses

AI and the New Milieu of Digital Capitalism

AI and the New Milieu of Digital Capitalism analysis cover image.

For more than a century, the pulse of pistons and conveyor belts dictated the tempo of capitalism, an inheritance that the digital age has continued to reinterpret, guided by the human impulse to rewrite the wealth of nations and firms. The digital economy has gathered its power from an ensemble of technologies that have recast the terms on which commerce, institutions and societies interact. AI is becoming a defining component of digital capitalism, supported by the expansion of cloud infrastructure, data centres, digital platforms and big data. The economic structure behind this diffusion remains concentrated. Cloud infrastructure, frontier models, computing, venture finance and semiconductor capabilities are controlled by a relatively small group of firms and economies, even as adoption spreads through middle-income markets. Market competition has, therefore, extended beyond the performance of models into compute, capital expenditure, talent, distribution, standards and regulations. States have responded through industrial policy, investment, export controls, national strategies and governance frameworks, making AI simultaneously a disruptive technology, a value creator and an instrument of economic statecraft.

The Digital Economy in Transition

Analysis published in 2026 by the Organisation for Economic Co-operation and Development (OECD), using national accounts data from 32-member economies, shows digital assets accounting for approximately one quarter of business investment. Between 2014 and 2023, investment in software, data and computer hardware increased at about 5 per cent annually, compared with approximately 1 per cent for most other asset classes. The OECD Digital Economy Outlook 2024 reports that the information and communication technology sector grew at an average rate of 7.6 per cent in 2023, approximately three times the pace of the total economy across OECD countries over the preceding decade. UN Trade and Development estimates global exports of digitally deliverable services at US$4.5 trillion in 2023, reaching 56 per cent of world services exports in 2024 after average annual growth of 7.1 per cent during the preceding decade. Developing economies exceeded US$1 trillion of those exports in 2023, with an estimated US$1.3 trillion in 2025.

Digital Connectivity by Income Group, 2025
Digital connectivity indicators by World Bank income group in 2025.

Source: International Telecommunication Union, The ICT Development Index 2025, Annex 3.

The World Bank’s Global Findex Database 2025 reports account ownership among 79 per cent of adults worldwide, compared with 74 per cent in 2021 and 51 per cent in 2011. Mobile phone ownership reached 86 per cent of adults worldwide, including 68 per cent with smartphones. Digital merchant payments reached 42 per cent of adults in low- and middle-income economies in 2024, compared with 35 per cent in 2021. The International Telecommunication Union (ITU) estimates that 6.0 billion people, equivalent to 74 per cent of the global population, were using the Internet in 2025, up from a revised 5.8 billion in 2024 and 60 per cent of the population in 2020. A further 2.2 billion people remained offline. More than 96 per cent of the global population had access to a mobile broadband network, while 5G coverage reached 55 per cent and approximately 3 billion 5G subscriptions represented about one third of all mobile broadband subscriptions. Global fixed broadband traffic reached approximately 6 zettabytes in 2024, compared with 5.1 zettabytes in 2023, while mobile broadband traffic increased from 1 zettabyte in 2023 to an estimated 1.3 zettabytes in 2024. Satellite broadband subscriptions increased from 3.3 million in 2023 to 4.6 million in 2024, including 1.1 million additional subscriptions during the year. More than 80 per cent of satellite broadband subscriptions were located in the Americas, while the Broadband Commission reported continuing expansion of low Earth orbit services, non-terrestrial networks and direct-to-cell technologies serving remote and underserved locations. Sixth generation (6G) mobile communication remains at the standards development stage rather than commercial deployment. The ITU established the International Mobile Telecommunications 2030 (IMT-2030) framework in 2023, completed draft technical requirements in February 2026 and evaluation guidelines in June 2026, with final 6G radio interface standards targeted for approval by the end of the decade.

The World Bank describes data as both an input to production and a by-product of economic activity, generated through transactions, web searches, payments, inventories, customer interactions, mobile and connected devices. UN Trade and Development (UNCTAD) describes a data value chain extending through collection, transmission, storage, processing and analysis. The expansion of data traffic has been accompanied by additional storage and processing infrastructure. UNCTAD reports that the number of co-location data centres increased from 4,714 in January 2021 to 5,522 in January 2024. Installations grew by 22 per cent in developing economies during the period, compared with 16 per cent in developed economies, although developed countries still hosted more than 80 per cent of the global total. The number of hyperscale data centres exceeded 800 in 2022 and reached an estimated 926 by mid-2023, with another 427 facilities in the development pipeline. The United States accounted for 53 per cent of hyperscale capacity in 2022, followed by Europe at 16 per cent and China at 15 per cent. Global installed data centre capacity increased by an estimated 20 per cent during 2024, adding approximately 15 gigawatts, while investment in data centres approached US$500 billion.

Cloud computing is delivered through several service and deployment models. The National Institute of Standards and Technology (NIST) has classified the service models as Infrastructure as a Service (IaaS), which provides processing, storage and network resources, Platform as a Service (PaaS), which provides environments for developing and deploying applications, and Software as a Service (SaaS), through which users access applications operated by the provider. Cloud infrastructure may be deployed through public, private, community or hybrid models. Synergy Research Group measures the cloud infrastructure services market through IaaS, PaaS and hosted private cloud services. Worldwide revenue from these services reached US$143.4 billion during the second quarter of 2026, an increase of more than US$43 billion from the corresponding period in 2025. Amazon accounted for 28 per cent of worldwide cloud infrastructure revenue, Microsoft 20 per cent and Google 15 per cent.

Digital platforms have expanded through e-commerce, advertising, digital content, app distribution and other platform-mediated services. UNCTAD’s World Investment Report 2025 lists Amazon, Apple, Alphabet, Microsoft, JD.com, Meta Platforms, Alibaba, ByteDance, Walt Disney and Tencent among the ten largest digital enterprises by sales. The number of Chinese firms represented in the top digital enterprise ranking increased from two in 2017 to eleven in 2025, while the United States accounted for 56 of the 100 firms. The report indicates that investment in the digital economy accounted for 5.5 per cent of global foreign direct investment a decade earlier and averaged 8.3 per cent between 2021 and 2023. Developing economies attracted more than US$530 billion in greenfield digital economy projects between 2020 and 2024, while investment in digital services increased from US$6 billion in 2020 to US$37 billion in 2024. By 2024, 86 per cent of developing economies and 80 per cent of least developed countries had adopted national digital strategies, compared with less than half and one quarter respectively in 2017.

Investment in Digital Services, 2020 and 2024
Investment in digital services in 2020 and 2024.

Source: UN Trade and Development, World Investment Report 2025.

The expansion of connectivity, cloud infrastructure, data centres and digital platforms created much of the incentive required for AI development and deployment. The World Bank’s Digital Progress and Trends Report 2025 has described connectivity, computing capacity, digital skills and data as the foundations of contemporary AI systems. Cloud platforms provide access to processors, storage and AI services without requiring firms to build on-premise infrastructure. Analysis published by the OECD in 2025 has described cloud computing as an important complement to AI. In 2025, seven major cloud providers operated 531 availability zones, of which 66 per cent, offered computing resources capable of supporting AI workloads. Access through cloud application programming interfaces (APIs) provides firms with AI models on demand and on pay-as-you-go consumption. UNCTAD reported in 2025 that several of the largest digital corporations were operating simultaneously in cloud computing, digital platforms and AI, giving these firms established infrastructure, data resources and channels through which AI services could be developed and distributed.

Capitalism has repeatedly changed its instruments without surrendering its essential character. AI has given the world a new hierarchy between those who build the systems and those who live according to their verdicts. It may be distributed through software, yet the compute, capital, semiconductors, data and standards that make it scalable remain unevenly held. The test of this new milieu is not whether AI becomes ubiquitous, but whether its diffusion disperses economic power or concentrates it behind a universal interface.

Disclaimer

The scope of this analysis may differ according to its intended use. Unless otherwise agreed in relation to a specific mandate, it was not prepared by reference to the circumstances or requirements of any particular audience. Nothing in it constitutes investment advice or a determination of its suitability or appropriateness for a particular recipient. The material reflects the evidence and conditions relevant to the period examined and may be affected by subsequent developments. Users are responsible for determining the relevance of its content to their circumstances and for obtaining appropriate advice where a decision requires specialist judgement.

About the Chief Analyst

Nsikan Nyauko, Chief Analyst and Chair, Country & Sector Portfolio.

Nsikan Nyauko is an economist and Chartered Management Consultant with decades of cross-industry experience and a range of postgraduate qualifications spanning Economics, Big Data and Analytics, International Affairs and Diplomacy, International Commercial Law, Digital Transformation, Project Management, Business and Management, and Public Health. He serves the Centre as Faculty, Executive Development and Lead Advisor, Group Regional Programme for EMEA, APAC and the Americas. He has built relationships across industry, government, international organisations, academia, think tanks and civil society and has developed policy and strategy papers to support decision-making by corporations and sovereign entities.

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